Dear fellow real estate agent,

The above claim is not a gimmick, misrepresentation, or sales hype of any kind. It’s all absolutely true.... and I can prove it. I averaged over $500,000 in commissions per year for five years straight, while working less and making more money each year. In fact, I made $656,305.14 a year while working less than 28 hours per week! (The only reason that I tell you that is to assure you that I know this business!)

If you are like most agents and are frustrated with inconsistent income, working too many hours, and feeling like big-time success is just slightly beyond your grasp… we need to talk. I have figured out how to make lots of money in real estate without all of the traditional headaches and pitfalls, and I'm willing to bet that I can show you how to do it too!

My name is Mark McKee. I've been a real estate agent since 1986, and things haven't always been this rosy for me. When I got started in real estate sales I got the same advice that everyone else was getting: "Call expired listings, canvass a neighborhood and knock on doors, call FSBO's and convince them to list, hand out pumpkins at Halloween, cold-call from a directory, spend your weekends at open houses."

Let's look at some cold hard facts for a moment. The sad truth is that 75% of real estate agents drop out of the business within the first 24 months. It’s depressing. Many of the ones that do stick with it scrape by on an income that is modest at best.

Why do so many quit? Is it because they make so much money that they retire? I don’t think so! No, they quit because they are burned out, broke, and frustrated from not knowing how to get things going and from experiencing the rejection and humiliation of old fashioned prospecting techniques that simply don’t work.

Let’s face the truth – approached the wrong way, without the proper strategies, real estate can be a pretty rotten occupation. With inconsistent pay checks, working too many hours, the frustration and humiliation caused by the rejection from bothering people with cold prospecting, trying to keep buyers and sellers happy, monitoring transactions, advertising costs, legal issues… Wow! It can sure be a real nightmare. No wonder so many give it up and quit!

No matter how much energy and motivation you have, if you are headed in the wrong direction you’ll never make it. It’s like if you were determined to see a sunset, but you started heading East. No matter how fast you went, or how hard you tried, you would never achieve your goal!

It Almost Happened To Me!

Without a doubt, my years in real estate have been full of ups and downs. Starving, struggling, rich one day - poor the next. Frustrated, burned out, ready to quit and get a "real job". You name it, I’ve been there.

I came frighteningly close to becoming another revolving-door real estate statistic. I was most definitely on the same path as most other agents... the fast track to humiliation, embarrassment, rejection, financial stress, and of course, BURNOUT.

But I was determined to succeed, and I was young and had a high tolerance for pain. With bull-headed stubbornness, I just gritted my teeth, squared up my shoulders and plowed through. It was like running a marathon every day, and it began to take its toll on me.

In 1993 I made nearly $500,000 in commissions, was interviewed by the top trainers in the country, was on "Superstar Panels" and in "Mastermind Groups." Just 29 years old, I was the most successful agent in the State of Nevada. So my life was great, right?

WRONG!!

I was working 70 hours per week, and was literally a slave to a pager and cellular phone. If I ever did take a little time off, my business turned into chaos. I knew in my heart that something had to change, because IT JUST WASN'T WORTH IT ANYMORE! That's when I decided that if I was going to stay in the business, I was going to have to make it both fun AND consistently profitable.

Thankfully, I made some amazing discoveries. Through a combination of trial and error, learning from other businesses, and mainly from studying successful marketing, I created a system for selling real estate that allowed me to make a very comfortable living without killing myself.

Soon my stress level was nearly zero. Stacks of commission checks were pouring in. I rarely worked weekends, and vacationed at least once a month. The best part? My customers were happy and my business continued to grow. It felt weird at first not working a million hours and being stressed out, but it didn’t take long to get used to it!

I tell you all of this not so that you’ll think I am a genius and hero or because I think I am some kind of "phenomenon", but because…

You see, real estate is a lot like a big puzzle. If you have all of the pieces, and know how they all fit together, the real estate sales business can be great. If you don’t, your confusion inevitably leads to stress, frustration, and burn-out!

When I stepped back and examined my systems and strategies, I realized that everything boiled down to Five Foundational Success Principles. I knew that if I could just get everything organized and down on paper, other agents could avoid all of the pain and struggle that I went through, and use the information to launch to the next level of production.

Here they are:

Principle One is all about MARKETING, and for good reason. The fact is that…

Think about it for a moment. The product you sell is not a bunch of sticks and drywall with a roof on top… no, your real product is the service you provide.

Accepting this fact also leads to the reality that knowledge about the technicalities of real estate sales IS NOT the most important knowledge that you need in order to be successful selling real estate. Now before you get all worked up, let me explain what I mean.

It’s not that being knowledgeable isn't important, because certainly you need to be highly competent and adhere to high ethical standards. You’ll never enjoy long term success without both.

My point is that you could know everything about real estate sales: contracts, financing, the number of acres in a section – you could be a walking real estate encyclopedia – BUT IF YOU DON’T HAVE ANY CUSTOMERS, YOU’LL SOON BE BROKE!!

If you don’t have a continuous supply of customers ready and willing to use your services, success is going to be an uphill battle (at best). Learning to market effectively is without question the most important skill you can learn. The most successful agents are the ones who do the best job of marketing their services. PERIOD, PLAIN AND SIMPLE.

Unfortunately, most real estate agents don’t know squat about marketing that really works and produces consistent, measurable results. This is not meant to put down real estate agents, because after all, I’m one myself. It’s not that most agents are stupid, it’s just that they simply don’t know any better!

Many agents think that advertising equals marketing. BIG MISTAKE!

Think about the typical real estate ads you see every day: An agent’s picture and a worn-out slogan.

Do you really think that putting your picture in the paper or in a homes magazine with a slogan is going to make your phone ring off the hook with motivated customers? You and I both know it just doesn’t work that way!

Many other agents mistakenly think that prospecting is effective marketing. You know what prospecting means. Cold calling, door knocking, calling FSBO’s and Expireds and all the other traditional prospecting methods we all were taught to do. If you're like most agents, you probably cringe at the mere thought of it!

I don’t know about you, but the thought of bothering and pestering people who don’t really want to talk to me IS NOT very appealing. Sure, you can build your business this way, but it is slow and tedious, and leads to embarrassment, humiliation, and frustration.

Did you ever wonder why 75% of new agents quit the business within the first 2 years?? Do you think that relying on traditional, old-fashioned prospecting techniques just might have something to do with it? Hmmm.

The key to understanding marketing lies in discovering the incredible power of…

Human beings are emotional creatures, and every single decision that they make is based on emotions such as greed, curiosity, fear, jealousy, etc. People may rationalize their decisions with logic, but it is EMOTIONS that makes people do everything that they do.

To get people to take the action you desire (like picking up the phone and calling you for an appointment), you must arouse their emotions and provide them with solid BENEFITS for doing so.

Never forget this fact:

Think again about typical real estate ads that you see everyday. For example, I just saw a bus stop bench with a big picture of an agent, and the agent’s name and phone number.

The public looks at that and says to themselves, "SO WHAT!" There is no call to action. No benefits. No compelling reason for a potential customer to do anything. The whole thing just basically shouts, "Here I am, aren't I cool!"

This type of "image" advertising may make the agent feel good because it strokes their ego, but it definitely won't produce the kind of response you need to be truly successful.

Learning the little-known strategies of response-generating marketing is not that difficult, and once you do, you will never again waste your money on the same boring, ineffective ads that most all other agents use!

Yes, response-generating marketing is critical to your success, but…

That’s why there are five principles, not just one!

Principle Two builds upon principle one by acknowledging the fact that while getting lots of high quality leads is most important, you must know exactly what to do and what to say to potential clients if you want to reach a high level of success!

Agents waste an incredible amount of time because they fail to properly qualify incoming leads – both buyers and sellers. The key to success is to only work with serious clients, and the only way to know the difference is to ask the proper QUALIFYING QUESTIONS!

That brings us to one of the biggest reasons that agents fail:

Sad, but true. This means that they went through the effort and expense of getting a lead, but then blew it because of a poor presentation! This includes presentations to buyers as well as sellers.

The main reasons that most agents have bad presentations is that they don’t know exactly what to say and they don’t practice enough. Would you be comfortable standing up right now in front of all the other agents in your office and giving your complete listing presentation from start to finish, smoothly handling any objections that were thrown at you? If not, you need to work on it NOW!

Principle Three covers two essential elements of a successful real estate practice – referrals and momentum.

I have dozens of friends who are among the very top producing agents in North America. Most of them sell hundreds of homes every year. While different in many respects, they all have one thing in common… something I call MOMENTUM.

The definition of "momentum" is basically that when an object is in motion, the greater its mass and velocity, the harder it is to stop. For example, a freight train doing 90 miles per hour is much harder to stop than a bicycle going 5 miles per hour.

In real estate, momentum refers to the fact that when you have your lead generation and other systems in place, and everything is dialed in and running smooth, your business tends to grow like a snowball rolling downhill! The business you do then leads to even more business… it builds on itself.

Your ultimate goal in real estate is to develop momentum and a market presence so that a significant portion of your business comes from referrals. Everyone loves referrals, so why do so few agents (even those with large spheres of influence) get lots of referrals on a consistent basis?

Two main reasons.

1. THEY DON’T COMMUNICATE PROPERLY
   
   
2. THEY DON’T PROVIDE ANY PERCEIVED VALUE

Referral business is profitable business, and once you learn how to cultivate it and "train" your sphere of influence to give you referrals, you can literally put your business on auto-pilot!

Mastering Principle Four begins with realizing that the real estate business is changing. A larger and larger share of transactions is being done by fewer agents. These highly successful agents treat real estate like a business, not a hobby!

They embrace technology, making effective use of things like the Internet, computers, digital cameras, cell phones, and pagers to constantly increase their efficiency and profitability.

The best agents are also very organized, and have STEP-BY-STEP SYSTEMS for all aspects of their operations. Having organized systems is the first step down the path to creating a true business, not just a job. Systems allow you to provide high quality service to all of your customers on a consistent basis.

Another fact that you must come to grips with is that the real estate sales business (especially at the volume of sales necessary to be successful and build momentum) is simply too overwhelming for one person to handle all by themselves.

I have personally met several hundred of the very top producing agents in North America, and every single one of them has at least one assistant! When asked what they would do differently if they could start their real estate careers over again, nearly every one said that they would hire assistants sooner!

If you don’t already have a team in place, I am not suggesting that you need to go out immediately and hire a large staff of assistants. What I am saying is that if you are serious about success in real estate sales, you need to have some help. Done properly, having assistants can give you a new lease on life – but approached the wrong way, they can make you miserable!

My system is all about having low stress and the freedom to live your life the way you want. Unfortunately, most people never get to that point because they don’t know how to manage money and constantly make poor financial decisions.

That’s where Principle Five comes in.

It’s no secret that one of the biggest causes of stress and anxiety is MONEY (or more specifically, the lack of money). I believe that having money is a good thing! It can give you confidence, security, and allow you to be more relaxed. Did you know that only about 10% of all Americans are financially secure when they reach retirement age?

THAT’S SCARY! Most are dependent on family or friends for support, or simply live a meager existence… literally waiting around to die. I don’t know about you, but I want to live my golden years in style, not sitting around eating noodles and crackers!

Having true wealth is no accident, it is something that you need to consciously work at. It really isn't rocket science. It does take some dedication, but by following a few simple rules, you can enjoy a peace and sense of security that most people never achieve.

If you are living paycheck-to-paycheck or are stressed about money, IT IS TIME TO MAKE SOME CHANGES!! And there is only one person who can make the changes necessary to make your life better…YOU! You must take responsibility for your own future.

All of my success has come from following these five principles. By the way, I keep using the word "success", but what does it really mean?? To me, success means being healthy, having lots of money, low stress, and plenty of free time to have fun! (Or in other words, happy and loving life!)

Over the years, I have instructed thousands of agents on real estate listing and sales techniques, and often agents would offer to give me money if I would send them some of my own ads and marketing strategies. That was fine, and I was happy to oblige them, but they always had more questions and wanted more information on my materials and systems. In fact, one day an agent practically begged me to send her a "box of my best stuff"!

Suddenly it became clear in my mind – my fellow agents want more, so give them what they want!

At that moment I decided to create a complete guide to real estate success, and I became a man possessed. I started burning the midnight oil… literally! I was determined to make this new package the best real estate success material available anywhere – not a bunch of slick four-color sales hype, but PROVEN STRATEGIES and SOLID INFORMATION on how to truly succeed in this business. I wasn’t about to stop until I knew it would far exceed everyone’s expectations, so I just kept on going!

Day after day, week after week, for FOUR MONTHS I worked until my head and fingers ached. I completely drained my brain of everything I have learned since 1986 as one of the top producing agents in North America. All of the strategies, methods, and techniques that enabled me to average over half a million dollars per year in commissions and work less hours each year are included – as well as detailed descriptions and step-by-step plans to implement everything!

The end result? A cutting-edge package that is worth it’s weight in gold! It includes SEVEN different books and a "Quick Start Guide" to help you get going fast.

The package thoroughly covers the "Five Foundational Real Estate Success Principles", and all 7 of the books show you in detail how to properly put all the pieces of the puzzle together so that you have a real estate sales machine that consistently earns you BIG PROFITS… while allowing you to enjoy low stress and lots of free time!

Here is a brief description of the 7 information-packed books:

SPECIAL NOTE: The package includes all of the Special Reports, ads, postcards, letters, postcards, forms, checklists, Pre-List Package, Buyer Guide Book, assistant job descriptions & employment contracts, and more all in a Microsoft Word file, so you don't have to re-type anything - just modify with your name and contact info and you are ready to go!!

This complete package is jammed full of my time tested, proven strategies to earn huge money in real estate AND have the free time to enjoy it. All kinds of items you can use in your business to blast through to the next level of production.

Now I know you have probably been to seminars and seen other so-called success products, and you may be skeptical. Believe me, I understand. I have been to tons of seminars, and I have enough books and tapes to fill a U-Haul truck!

Please let me assure you that this new package IS NOT a bunch of silly cartoons, hokey slogans, or other lame stuff that doesn’t produce results and will make you look ridiculous. This is the real McCoy!!

Let's face the truth for a minute. I mean, if the typical methods taught by most trainers and managers really worked, would 75% of new agents be gone within the first 2 years? Would the average agent be struggling just to make ends meet?

After careful observation, I realized that there are two main types of "trainers." The first are the ones who are stuck in a time-warp, still teaching those worn out, ineffective, bang-your-head-against-the-wall methods from the 1970's and 80's

The second group advertise an "Amazing Miracle" and "Magic Tools." They want you to believe that there is some kind of mysterious secret that is being kept from you, and that once you know it your life will instantly change for the better.

Some of them tout emotional direct response marketing as the "secret miracle." Yes, response-generating marketing is important - and I’ll show you exactly how to use it - but it is only part of the overall system you need to truly succeed!

As I did some research, I discovered something really quite astonishing. Many of the so-called experts never even sold real estate themselves!! (Or if they did, it was short-lived, and they weren't very good at it.) Yes, this includes some of the slick types currently parading their seminars around the country. Can you imagine... they've never even been a successful agent, yet they have the audacity to try to teach you and I how to do it - it just doesn't make any sense!

Would you want to learn surgery from someone who has never held a scalpel? Hire a flight instructor who’s never flown a plane? Sounds pretty absurd, doesn’t it?

Let me assure you right here and now that I am genuine. Every word in all of my materials was completely written by one person… ME!

You won't find out later that I am merely a "shill" or "front-person" for some behind the curtain, non-real estate agent "marketing wizard" who will later appear as the true creator of these materials.

If you are looking for outdated techniques that don't work, I can't help you. If you are looking for a "MIRACLE"... well, I'm human just like you, so I can't help you there either. But If You're Looking For a thoroughly tested, proven effective, inexpensive, and easy to implement system, that with a little effort and work on your part will put your business and life on the right track... I'm your man.

Sure, there are other "success materials" offered at seminars and in our trade magazines. However, many fall into the categories just mentioned above, so be cautious!

The best question to ask yourself is: "In reality, what materials will help me the most?"

Are the materials readily and realistically useable by you TODAY, or is it a lot of complex ideas, theories, high-priced campaigns, and other stuff that you won't implement and will end up sitting on a shelf or in a drawer somewhere? For example, do you honestly think that you are going to have 25 assistants and be running TV commercials in the next few months?

Like me, you have probably seen agents that brag about enormous gross commission earnings of 2 million dollars or more. While this can be impressive, remember that spending a fortune on expensive promotions and high overhead just to prop up your gross income isn't what it’s all about. As you know, it is bottom-line net profits, minimal headaches, and free time that is most important!

It’s only natural that you may be a little skeptical... I totally understand. That’s why I am proud to offer my Unconditional Risk-Free Money Back Guarantee. It takes all of the risk of ordering and puts it squarely on my shoulders, not yours.

Here’s how it works:

When you receive your new "Complete Real Estate Success Package", check it out for 63 days. Take it for a "test drive" and thoroughly examine it. Implement some of the proven strategies and techniques. Try out some of the scripts & dialogues. Copy the Pre-List Package and watch what it does to build your listing inventory. Use some of the ads, postcards, and letters. Put it to a real world, day-to-day test in your business.

How’s that for an iron-clad, no-way-to-lose guarantee?

THE SIMPLE TRUTH is that if you’re not making the income you want, it’s time to do something about it. The sad fact is that without the proper tools and training, real estate can be a dead-end occupation. Long hours, inconsistent paychecks, frustration, and burnout.

DON’T LET THIS HAPPEN TO YOU!

Just one strategy out of the dozens described in the materials could easily NET you at least an extra $20,000 per year. Don’t deprive yourself of the knowledge you need to succeed! (By the way, the very best ad I ever ran to attract motivated sellers to pick up the phone and call for an appointment to list their home is included in the package!)

To review - Thousands of the Complete Real Estate Success Package's have been sold for $289. The Cyberprospecting package has been selling like hotcakes for $79. That is a total of $368!

Through this special Internet offer, you get both complete packages - the whole enchilada - for just $57!

These products have never been offered at this incredibly low price before. This is truly an outstanding value!

You Save Over $311 With This Special Offer!! That's over 80% discount!

There are many other "success materials" that are currently being peddled in our trade magazines and at seminars priced from $400 - $600 and up, that don't cover half of what you get here!